North America1

North America

North America is our largest region by net sales and operating profit, and is the largest market for premium drinks in the world. It includes around 25% of our production facilities by volume, and we sell and market our products through five operating units: US Spirits & Wines; Diageo-Guinness USA; Chateau & Estate Wines Company; Diageo Canada; and the North American operations of Global Travel.

Snapshot of financial performance (2013)

2013 performance Change since 20122 (%)
Volume (m of equivalent units) 53.7 1
Net sales (£m) 3,733 5
Operating profit3 (£m) 1,484 9

Snapshot of operations (2013)

  1. In the year ended 30 June 2013, Diageo changed its internal reporting structure to reflect changes made to management responsibilities. As a result of this change, Diageo reports the following geographical segments both for management reporting purposes and in the external financial statements: North America; Western Europe; Africa, Eastern Europe and Turkey; Latin America and Caribbean; Asia Pacific; and Corporate. Diageo has also made changes in respect of the allocation of specific corporate items and the allocation of the operating profit before exceptional items of Global Supply, to better reflect the geographical segment to which the cost relates. In addition, certain transaction exchange differences, previously included in Corporate, have been allocated to the geographical segments to better reflect which geographical segment the item is in respect of. As a consequence of these changes, comparative prior-period figures have been restated.
  2. Reported movements.
  3. Operating profit before exceptional items.
  4. The segmental split of employees in this report reflects geographical locations, whereas in the 2013 Annual Report employees are disclosed within the segment in which the employee provides the majority of his or her services.