Latin America and Caribbean1

Latin America

Our Latin America and Caribbean business comprises the following markets: PUB (Paraguay, Uruguay, and Brazil); Andean (Venezuela, and Colombia); WestLAC (Central America and Caribbean, Argentina, Chile, Peru, Ecuador, and Bolivia); Mexico; and the operations of Global Travel in Latin America and Caribbean. In this region, we sell our brands through a network of Diageo companies and third-party distributors. Diageo also owns a controlling interest in Desnoes & Geddes Limited, the Jamaican brewer of Red Stripe lager. The region includes around 4% of our production facilities by volume, which reflects the acquisition of Ypióca Bebidas S.A., a leading cachaça producer in Brazil.

Snapshot of financial performance (2013)

2013 performance Change since 20122 (%)
Volume (m of equivalent units) 23.3 35
Net sales (£m) 1,457 18
Operating profit3 (£m) 471 28

Snapshot of operations (2013)

  1. In the year ended 30 June 2013, Diageo changed its internal reporting structure to reflect changes made to management responsibilities. As a result of this change, Diageo reports the following geographical segments both for management reporting purposes and in the external financial statements: North America; Western Europe; Africa, Eastern Europe and Turkey; Latin America and Caribbean; Asia Pacific; and Corporate. Diageo has also made changes in respect of the allocation of specific corporate items and the allocation of the operating profit before exceptional items of Global Supply, to better reflect the geographical segment to which the cost relates. In addition, certain transaction exchange differences, previously included in Corporate, have been allocated to the geographical segments to better reflect which geographical segment the item is in respect of. As a consequence of these changes, comparative prior-period figures have been restated.
  2. Reported movements.
  3. Operating profit before exceptional items.
  4. The segmental split of employees in this report reflects geographical locations, whereas in the 2013 Annual Report employees are disclosed within the segment in which the employee provides the majority of his or her services.