Africa, Eastern Europe and Turkey1


Our African businesses include: Nigeria; East Africa (Kenya, Tanzania, Uganda, Burundi, Rwanda, and South Sudan); Africa Regional Markets (including Ghana, Cameroon, Ethiopia, Angola, and Mozambique); and South Africa. Africa has some of the longest established and largest markets for Guinness, including Nigeria, the number one market in the world. We brew Guinness in a number of countries, either through subsidiaries or through third parties under licence. The region also encompasses our businesses in Russia, Central and Eastern Europe, and Turkey, and the Eastern European operations of Global Travel. The region accounts for around 17% of our production facilities by volume, including those of the newly acquired Meta Abo Brewery in Ethiopia and Mey İçki in Turkey.

Snapshot of financial performance (2013)

2013 performance Change since 20122 (%)
Volume (m of equivalent units) 37.9 7
Net sales (£m) 2,280 11
Operating profit3 (£m) 654 14

Snapshot of operations (2013)

  1. In the year ended 30 June 2013, Diageo changed its internal reporting structure to reflect changes made to management responsibilities. As a result of this change, Diageo reports the following geographical segments both for management reporting purposes and in the external financial statements: North America; Western Europe; Africa, Eastern Europe and Turkey; Latin America and Caribbean; Asia Pacific; and Corporate. Diageo has also made changes in respect of the allocation of specific corporate items and the allocation of the operating profit before exceptional items of Global Supply, to better reflect the geographical segment to which the cost relates. In addition, certain transaction exchange differences, previously included in Corporate, have been allocated to the geographical segments to better reflect which geographical segment the item is in respect of. As a consequence of these changes, comparative prior-period figures have been restated.
  2. Reported movements.
  3. Operating profit before exceptional items.
  4. The segmental split of employees in this report reflects geographical locations, whereas in the 2013 Annual Report employees are disclosed within the segment in which the employee provides the majority of his or her services.