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Approach and performance

As the leading premium drinks business, our social and environmental impacts are diverse – we touch many people, from the farmers who grow our raw materials through to the consumers of our brands. Operating sustainably and responsibly to ensure that overall our impact is a positive one is at the heart of the way we do business.

In the last few years we have developed our business in new high growth markets such as Ethiopia, Turkey and Brazil. Consequently we are now considering even broader social and environmental issues to address the evolving expectations of our stakeholders. This evolution, combined with the impending expiry of our existing social and environmental targets led us to review our Sustainability & Responsibility Strategy this year.

Following conversations with internal and external stakeholders around the world, we prioritised those issues of most interest both to our external stakeholders and to us – from cost savings as a result of environmental efficiencies, to employee or consumer engagement, to securing our licence to operate. Our central principle remains the same: at each stage of the value chain, we seek to maximise our positive impacts to create value for our stakeholders while improving our own performance. For us, the two are inextricably linked – our company’s future success depends on our ability today to contribute positively to society and the environment.

We call this ‘celebrating life, today and tomorrow’.