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Socio-economic development

Here we explain the basis of calculation for:

  • Setting baseline data and targets
  • Plan W
  • Water of Life beneficiaries
  • Learning for Life beneficiaries
  • Community investment figures

Setting baseline data and targets

Baselines differ for each metric. Our Water of Life targets were set in the year ended 30 June 2007. Cumulative performance records activity between 1 July 2006 and 30 June 2013. Our Learning for Life target was set in the year ended 30 June 2009, and beneficiaries are counted from 1 July 2008 to 30 June 2013. Our community investment target is set each financial year as a percentage of operating profit before exceptional items.

Plan W

We measure four indicators of performance for Plan W programmes: number of women empowered; number of men engaged; number of indirect beneficiaries; and the broader indirect impact of the programme. We have developed an online survey tool which each country team will fill in with the results for each category next year.

Water of Life beneficiaries

Our implementation partners provide us with beneficiary data for each project. To meet the criteria for a Water of Life programme, each beneficiary should:

  • Live within 2km of the water source, or 500m if in an urban area
  • Be able to get his or her water from:
    • Piped water into a dwelling, plot or yard
    • A public tap/standpipe
    • A tube well/borehole
    • A protected dug well
    • A protected spring
    • Rainwater collection
    • Water filtration and purification.

We are aware that each partner has its own methodology and, with the help of an independent organisation, we are conducting a review in an effort to improve the quality and consistency of our data.

Learning for Life beneficiaries

Beneficiaries are defined as direct participants in Diageo-funded Learning for Life programmes from 1 July 2008 to 30 June 2013.

Community investment figures

Community investment includes contributions (in the form of cash, in‑kind donations or employee time) from Diageo plc and the Diageo Foundation. It includes contributions to charitable entities, non‑branded responsible drinking programmes that benefit charities, and management costs associated with the Diageo Foundation. We use the principles of the London Benchmarking Group, which we helped pioneer in 1994, to measure our community investment.

Cash, in‑kind donations, and employee time contributions are recorded through an annual survey of local markets around the world.