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Here we explain the basis of calculation for:

  • Setting baseline data and targets
  • Employee profile data
  • Lost-time accident frequency rate
  • Fatalities
  • Women in senior management positions
  • Super-engagement results

Setting baseline data and targets

Baseline information differs between metrics. Employee profile information and super-engagement results are calculated annually, and for this year, they were calculated at the year ended 30 June 2013. Lost-time accident frequency has a baseline of 30 June 2010, and targets were set for the end of this financial year.

Employee profile data

Total employee data comprises our average number of employees, and is captured globally through financial information systems. Regional data describes where employees reside; this differs from the annual report which considers the department for which the employee works. Gender data is collected selectively by region, provided at market level by local human resource systems and teams. Breakdowns in employee profiles (gender, age, etc) are calculated by using ratio analysis, reconciling information gathered from market level systems and the global financial system.

Lost-time accident (LTA) frequency rate

The LTA frequency rate is defined as the number of LTAs per 1,000 employees. An LTA is defined as any work-related incident resulting in injury or illness where the individual is unable to work or where a job restriction is required. Our LTA numbers also include any work-related fatalities.

The assessment of lost time excludes the day the incident occurred, is based on calendar days, and is made without regard to whether or not the person was scheduled to work. In line with industry best practice, we include in our definition of an ‘employee’ all temporary staff and contractors who work under our direct supervision.


Fatalities include any employee work-related fatality or any work-related fatalities occurring to third parties and contractors while on Diageo’s premises.

Women in senior management positions

Gender data has been provided at market level by human resources systems and teams.

Super-engagement results

Data is collected from an annual survey sent to all employees and administered by Kenexa, one of the world’s largest employee survey providers. This year the data represented 92% of Diageo’s employee base, compared with 91% in 2012.