About our business
Diageo is the world’s leading premium drinks business. Great brands like Johnnie Walker, Smirnoff and Guinness, and a global presence as a marketer, distributor and producer, give us the reach – and a responsibility – to enable people all over the world to celebrate life, every day, everywhere.
Our brands are sold in more than 180 countries, and at a wide range of prices, from ultra premium through premium to more affordable brands. They include six of the world’s top 20 spirits brands, with Smirnoff the number one by volume, and Johnnie Walker the number one by value. Our beer portfolio includes Guinness, the number one stout by value in the world, as well as a range of leading lager brands in Africa. In certain markets, such as North America and Great Britain, we also own a number of wine brands.
Diageo has a long heritage and a portfolio of strong brands reaching millions of people around the world, and we have a responsibility to ensure that our influence is a positive one. It’s not just consumers drinking responsibly that we need to consider: as a producer, distributor and marketer of great brands, Diageo touches the lives of many other people as well – employees, customers, consumers, suppliers and those living in the wider communities in which we operate.
To ensure our brands and our growing business have a positive influence, we put our company values at the heart of everything we do. We’re passionate about customers and consumers – our curiosity and customer and consumer insights drive growth. We give ourselves and each other the freedom to succeed – because this fosters an entrepreneurial spirit.
We’re proud of what we do – we act sensitively with the highest standards of integrity and social responsibility. We strive to be the best – we are restless, always learning, always improving. Finally, we value each other – we seek, and benefit from, diverse people and perspectives.
The concept of valuing different perspectives is essential: working hard to understand the interests and concerns of all our stakeholders is integral to our development as a sustainable and responsible business. As we continue to expand into new high growth markets, engaging stakeholders with diverse perspectives will become even more important: over 40% of net sales this year came from high growth markets such as Russia, Turkey, Kenya, Mexico and Indonesia, and we expect that to reach 50% by the end of 2015. Staying true to our company’s core strengths and values, while adapting to new environments and changing expectations, will help ensure that our purpose of celebrating life is something we do, not only today, but also tomorrow.